Camera della Moda Fashion Trust
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CMFT

Launched in April 2020, in collaboration with Camera Nazionale della Moda Italiana, #TogetherForTomorrow supports emerging Italy-based designers during the crisis caused by the global pandemic emergency. Throughout the lockdown, we hosted 32 free webinars led by our mentors and industry leaders, covering crucial business topics. This effort sparked invaluable conversations with designers during a challenging period, leading to targeted initiatives that addressed their specific needs. A special focus was placed on guiding designers through the trademark registration process, ensuring each brand stood out in key markets like China. It has enabled Fantabody, Gentile Catone, Gilberto Calzolari, Giuseppe Buccinnà, Marco Rambaldi, Michele Chiocciolini, Matteo Lamandini, Valentina Nervi, and Tiziano Guardini to successfully navigate the complexities of registration and solidify their presence in international markets.

In July 2021, Westwing made is first-ever fashion incursion supporting our #TogetherForTomorrow initiative. It offered to selected designers the opportunity to showcase their stocks on the Home & Living eCommerce platform. ACT N°1, C’est la Vie, Edith Marcel, Flapper, Gentile Catone, Melampo, Michele Chiocciolini – were among the featured brands.

Seeking visibility in tough times, designers forged partnerships with boutique hotels such as Palazzo Avino and the Belmond Group, introducing new brands to an international audience. Additionally, during Milan Fashion Week in September 2021, in collaboration with the Milan boutique Modes, we selected a group of designers to showcase their designs in a window display, offering them precious exposure to the fashion week’s international crowd. Participants included ATVX, CHB, Edith Marcel, Francesco Murano, Gentile Catone, and Marco Rambaldi.

Launched in April 2020, in collaboration with Camera Nazionale della Moda Italiana, #TogetherForTomorrow supports emerging Italy-based designers during the crisis caused by the global pandemic emergency. Throughout the lockdown, we hosted 32 free webinars led by our mentors and industry leaders, covering crucial business topics. This effort sparked invaluable conversations with designers during a challenging period, leading to targeted initiatives that addressed their specific needs. A special focus was placed on guiding designers through the trademark registration process, ensuring each brand stood out in key markets like China. It has enabled Fantabody, Gentile Catone, Gilberto Calzolari, Giuseppe Buccinnà, Marco Rambaldi, Michele Chiocciolini, Matteo Lamandini, Valentina Nervi, and Tiziano Guardini to successfully navigate the complexities of registration and solidify their presence in international markets.

In July 2021, Westwing made is first-ever fashion incursion supporting our #TogetherForTomorrow initiative. It offered to selected designers the opportunity to showcase their stocks on the Home & Living eCommerce platform. ACT N°1, C’est la Vie, Edith Marcel, Flapper, Gentile Catone, Melampo, Michele Chiocciolini – were among the featured brands.

Seeking visibility in tough times, designers forged partnerships with boutique hotels such as Palazzo Avino and the Belmond Group, introducing new brands to an international audience.

Additionally, during Milan Fashion Week in September 2021, in collaboration with the Milan boutique Modes, we selected a group of designers to showcase their designs in a window display, offering them precious exposure to the fashion week’s international crowd. Participants included ATVX, CHB, Edith Marcel, Francesco Murano, Gentile Catone, and Marco Rambaldi.