In 2023, the Camera Moda Fashion Trust Grant turned the spotlight on brands poised to redefine the industry’s landscape. Chosen by a distinguished committee, with Chiara Ferragni (CEO and President, TBS Crew & Chiara Ferragni Brand) and Elia Maramotti (Brand Director and Member of Max Mara Fashion Group Sustainability Committee) as Co-Chairs, four brands emerged as exceptionally promising: Niccolò Pasqualetti, Marcello Pipitone, Setchu, and Florania. Why did they stand out? A blend of creativity, strategy, and a vision for sustainable fashion.

Supported by MAX&Co. and Fidenza Village, these brands received not only financial support but also significant business opportunities, encompassing collaborations, mentorship, and a spot in the 2024 pop-up retail event at Fidenza Village.