FREQUENTLY
ASKED QUESTIONS

1. What are the minimum eligibility requirements to apply?

Applicants must:

  • Have been in business for more than two years

  • Operate as a registered company (not sole traders) with majority ownership held by the applicant designer(s)

  • Be based in Italy, with at least 80% of production carried out in Italy

  • Belong to eligible categories (ready-to-wear or accessories)

Full criteria are detailed in the eligibility

2. Which product categories are accepted?

Eligible categories are:

  • Ready-to-wear

  • Accessories: jewellery, bags and shoes

Bridalwear, swimwear and childrenswear and other categories are not eligible.

3. What kind of mentoring do recipients receive?

Mentoring is tailored to each brand’s needs and may include business strategy, distribution, retail and international development, and brand positioning and communication. Support is delivered through one-to-one sessions and consultations with industry experts.

Discover more about mentorship and its mentors

4. Can brands that are not selected apply again?

Yes. Brands that are not selected may reapply in future editions, up to five times.

5. How and when can brands apply?

Applications are submitted through the official Camera Moda Fashion Trust website during the annual open call. Dates, guidelines and required documentation are published each year on the website and official social channels.

Keep it up to date by following us on our social media profiles

6. I don’t know how to prepare the financial summary and cash flow. What should I do?

Applicants must use the official financial template, available for download HERE.

7. If I worked as a sole trader and opened a company 6 months ago, can I apply?

No. Eligibility is based on the company, not the individual designer.
The company must have been legally registered for more than 24 months at the time of application.

8. As a company, how can I support Camera Moda Fashion Trust?

Companies can support Camera Moda Fashion Trust in several ways. To explore opportunities, reach out to our team HERE to discuss opportunities.

9. How can I find out more about the Ambassador programme?

To learn more about the Ambassador programme and the ways to get involved, please contact the Camera Moda Fashion Trust team HERE

10 .What if I don’t have films of my two most recent collections?

If films are not available, applicants may submit alternative visual materials that clearly present the collections, such as lookbook images, campaign visuals or runway documentation, where available.

11. What happens if a brand is shortlisted but not selected?

Shortlisted brands remain part of the Camera Moda Fashion Trust community and may:

  • Be considered for future opportunities
    Reapply in subsequent editions

  • Continue engaging with Trust initiatives and programmes

12. When will I know if I am shortlisted as a finalist?

There is no fixed timeline. The advice is to follow the Camera Moda Fashion Trust website and official social channels to keep always informed about the process. Anyway, shortlisted candidates are contacted directly by a member of the board.